Author: Adam McNeill

Building Steam with a Grain of Salt

19:19 05 March in Uncategorized by Adam McNeill
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Last year was not what I planned. There’s no dramatic collapse story. No scandal. No implosion. Just the slow erosion that happens when you pour experience into rooms that don’t quite know what to do with it. Twenty years in digital strategy. Agency leadership. Teaching. Advising growth-stage companies. Building curriculum....

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Content Operating System vs Style Guide

04:29 05 March in Business, GENSEN® by Adam McNeill
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TL;DR: Here's What You Need to Know Style guides are documentation. They suggest. Content operating systems are infrastructure. They enforce. When pressure comes—and it will come—guides always lose. The difference isn't about having better guidelines. It's about having a structure that doesn't let exceptions happen in the first place. Every team with...

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