Author: Brad Grant

Content system implementation pyramid showing Month 1–3 foundation friction, Month 6 clarity, Month 12 competitive advantage, and Year 2+ compounding returns from content governance.

What Content System Implementation Actually Costs Your Organization (And What You Get)

21:06 10 March in Brad Grant, Business by Brad Grant

Month 1–3 feels restrictive. The system slows decisions and forces discipline your team isn’t used to. But stay the course. By Month 6, clarity starts to emerge. By Month 12, consistency becomes a competitive advantage. And by Year 2, the real shift happens: the structure you built starts compounding results you couldn’t...

Governance Costs: What CEOs Give Up for Brand Lock-In

16:41 05 March in Business, GENSEN® by Brad Grant

TL;DR: Here's What You Need to Know Governance costs are real. You trade flexibility, speed in decision-making, and the comfort of bending rules. But what you gain is consistency that becomes your competitive advantage. By Month 12, that consistency translates to market recognition. By Month 24, it's built an authority moat...

Author: Brad Grant

What Content System Implementation Actually Costs Your Organization (And What You Get)

Governance Costs: What CEOs Give Up for Brand Lock-In

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