TL;DR: THE MONTH 1-3 REALITY Month 1 of content system implementation feels like failure, yet it's not. It's the system working exactly as designed. Your team will be frustrated. Decisions will slow down. Rewrites will increase. Morale will dip. This is normal. By Month 3, if you hold the line without making...
TL;DR: Here's What You Need to Know Content operating system compounding benefits don't happen in Month 1. They happen over time. Month 6 brings recognition. Month 12 brings market position. Month 18 - 24 brings competitive advantage. The compound effect means your investment in Month 1 discomfort yields returns that grow exponentially....
TL;DR: Here's What I'm Seeing You're standing at a choice. And I want to reflect back what I'm noticing about that choice clearly, and why a content operating system is your only choice for creating brand entity. A content operating system is different from a tool. Not better—different. And that distinction changes...